In recent years, there has been a significant shift towards combining innovation in technology with sustainability, driven by the growing awareness of the climate crisis and the urgent need for eco-friendly solutions.
Governments and institutions, like the European Union, are promoting this synergy through initiatives like the “twin transition” that seeks to merge digital advancements with green transformation.
The challenge lies in balancing these two seemingly distinct areas to ensure that tech innovation doesn’t hinder sustainability efforts. Digital technologies currently consume a substantial portion of energy and emit greenhouse gases, making the integration of sustainability into the digital transformation process crucial. Innovators are increasingly focusing on sustainable technological solutions, such as efficient hydrogen storage, to combat climate change.