There is a question that we would like to ask you. Who are you? First name:_________________                     Last name:______________________ We are pretty sure that the first answer that came to your mind was to respond by giving your First and then your Last name – following a pattern that is established in your brain since you remember […]

At EA, we believe in a world where people make money by following their dream rather than by working a job. A world where Balanced Scoresheets are redundant as collaborators (not employees) take up a project because they understand and believe in the objectives anyway. A world where leadership classes are outdated as people follow […]

This article is about the 5th P in Marketing: People. We believe that a successful company depends, first of all, on its leader. However, this leader cannot be self-appointed, s/he becomes a leader because there are individuals who decide that part of their path is to follow the direction of the leader. HR represent part […]