WHO OWNS THE NARRATIVE, SHAPES THE FUTURE
“Perhaps the most powerful role of stories today is to ignite and drive changes in management policy and practices.” Booz Allen
Companies benefit from documenting their narratives and their evolution over time. Understanding our story enables us to grasp our identity, determine our future trajectory and make informed decisions.
The Business Playbook contains the firm’s policies, practices and principles expressed in the funding/growth narrative, a thorough and realistic financial plan, a pitch deck and other documents based on existing company documents and interviews with internal and external key stakeholders.
The most important audience for our Business Playbooks is none other than ourselves. We need to remember the story, the root, the reason we run our businesses, no matter how challenging or riveting the times.