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Enhancing Cultural Sensitivity – Hofstede

Enhancing Cultural Sensitivity – Hofstede

The Dutch researcher Geert Hofstede developed the cultural dimensions theory, which describes differences between national cultures and can help us define its effect on people’s behavior and its influence on the ease of multicultural communication. It is quite insightful when trying to develop a deeper understanding of how cultures can impact behavior. However, the study […]

Beyond Cultural Programming

Culture can be defined in many different ways: some use it to describe a combination of tradition/architecture/history of a country, others to describe a specific lifestyle typical to a group. Geert Hofstede refers to it as collective programming, which is also the way we approach the term culture related to brand and personal development. When […]