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Doblin’s 10 Types of Innovations: A Summary

Doblin’s 10 Types of Innovations: A Summary

Intro Innovation can often be intangible in its very essence. Sometimes, they are arrived upon after months or years of tireless iteration. Other times, they arrive as an epiphany, seemingly out of thin air. Though we may not know exactly how to quantify how an innovation occurs, we can certainly analyze them once they are [...]
Doblin’s 10 Types of Innovation – Customer Engagement

Doblin’s 10 Types of Innovation – Customer Engagement

Intro In this series of posts, we will be inspecting Doblin’s 10 Types of Innovation, a popular framework for analyzing innovations in business developed by the Doblin Innovation Firm in Chicago. Innovations are divided into three categories: configuration, offering, and experience. Configuration focuses on the innermost workings of an enterprise and its business system, offering [...]