At EA, we believe in a world where people make money by following their dream rather than by working a job. A world where Balanced Scoresheets are redundant as collaborators (not employees) take up a project because they understand and believe in the objectives anyway. A world where leadership classes are outdated as people follow […]
This article is about the 5th P in Marketing: People. We believe that a successful company depends, first of all, on its leader. However, this leader cannot be self-appointed, s/he becomes a leader because there are individuals who decide that part of their path is to follow the direction of the leader. HR represent part […]
Culture and communication mutually influence and condition each other (Keesling, 1974). Productive/efficient communication is a very complex and demanding process, even between people with the same background. Hence cross-cultural communication is indeed more challenging than intra-cultural communication and conditioned by a series factors. Today’s increasingly cultural diverse and globalized world creates the need for effective […]