Understanding and optimizing how a site is used in practice

Q: Understanding and optimizing how a site is used in practice – usability testing, A/B testing, eye tracking, click testing, voice readers and deciphering web analytics.
A: Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or registered customers. In turn, improved efficiency leads to greater ROI on customer acquisition and traffic-generating campaigns such as web searches, Google AdWords, social media, and email marketing.

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