SEO best practices

Q: Be optimized with SEO best practices
A: Search Engine Optimisation (SEO) is defined as the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords optimized by use of User Friendly URLs. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.ç

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spam-dexing, use methods such as link farms and keyword stuffing that tend to harm the search engine user experience.

Search engines look for sites that employ these techniques and may remove them from their indices. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees crawling for either a set fee or for costs per click. Such programs usually guarantee inclusion in the database but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors.
Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.

Based on the above clarifications, ENKI undertakes to design and develop the proposed new website in a manner consistent with the requirements necessary for the best possible placing of the new web portal on all major search engines. Taking advantage of all functionalities available by the search engines themselves and additionally performing all extra registration and editing processes necessary, ENKI will ensure the best possible recurrence of the website in search results.

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