Identifying key tasks performed on the main website by newcomers

Q: Identifying key tasks performed on the main website by newcomers to the XXXX and usability testing to understand the current experience of newcomers attempting those tasks.

A: Data trackers (click trackers) will be utilized to capture what areas are of interest to newcomers to the XXXX main website. Being able to assess how easy or difficult it is for a newcomer to the website can also be captured and analyzed to see if changes need to be made to the design or layout of the main XXXX website.

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