Building formal models of the different users of a site

Q: Building formal models of the different users of a site – user personas, user archetypes, user stories and customer journey map
A: Once you know about your user, make sure to consider the following when designing your interface:
– Keep the interface simple.
– Create consistency and use common UI elements.
– Be purposeful in page layout.
– Strategically use color and texture.
– Use typography to create hierarchy and clarity.

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